Fetch Makes Your Apple Watch Actually Do Something
There are several companies targeting the Apple Watch with apps that fulfill commerce requests via mobile apps and SMS requests but Fetch is leading the pack with a scheduler app that allows users to schedule, book, or buy anything. Any product, service, reservation, or on-demand offering can be secured via your watch. Or so they say.
If the above is true a Fetch user could order an item from Amazon, hire a mechanic, buy a movie ticket, send some flowers to someone, order a pizza, and schedule a doctor’s appointment all from the same app. This should put in perspective how powerful this one app could be if it actually work correctly. And early reviews are suggesting that it does. It combines a travel agent, personal shopper and virtual assistant all into a single app that runs on a tiny watch. Crazy man.
So what could possible make such a powerful app easy to use? Can you imagine how complicated the interface would need to be to actually work with all of the data required to be all things for all people? Well the whole thing is voice controlled so you tap the microphone once and just tell it what to do. From there the message goes out to one of Fetch’s 58 concierges where there are trained individuals specializing in whatever request has been made. The app is also using augments and capabilities such as natural language processing and powerful pricing APIs. The app itself returns the results of any request back to the mobile user giving them the option to complete the transaction from their watch. An example would be a single button that says, “Book Now” in response to a request for flight information. This takes fetch out of the information business and an actual ecommerce solution.
The app makes payments using, not surprisingly, Apple Pay or Stripe. Although Fetch is partnering with outer payment companies these are the ones currently in place that the app is leading with. Fetch also works with services like Postmates, Instacart, Handybook, Washio, Homejoy and more. These are used for same day services and deliveries. Food services such as GrubHub, DoorDash, and Caviar are in the works and should be available before the app launches.
Competitors in this space are doing things a bit differently. Magic has added on several extra fees that will help it generate revenue over time, while Operator is focused almost entirely on scaling up its operation and user base before it turns to any type of revenue model. Fetch is generating revue via affiliate programs and doesn’t add any extra fees to any sales or throughput. Fetch is also in the process of finalizing several special fulfillment partnerships with retailers and suppliers in order to generate new commissions.
When Fetch launches it will be free, however the company does plan to launch a premium offering that will include more personalized services and significantly faster response times. The company has yet to release what the pricing will be for its premium app.